welcome! I’am Aude

I am Aude Austruy founder of Doula4me, a women’s support practice based in Clapham, South West London. I work as a doula, hypnotherapist and holistic sleep coach, supporting women and families through pregnancy, motherhood and life transitions.

Aude Austruy, founder of Doula4me, doula, hypnotherapist and holistic sleep consultant in South West London

Doula for Life Supporting Women. Passionnément

My journey

As a French native who lived in Switzerland, I experienced the birth of my first child in this country. Shortly after welcoming my baby, we moved to London when she was just a month old. This transition introduced me to the unique challenges of navigating motherhood in a new and unfamiliar environment.

In London, I first learned about doulas, a kind of support I wish I had known during my transition. Facing the UK's maternity system alone was challenging. I wished for guidance through it. Three years later, my second pregnancy in the UK was an eye-opener. Everything was different, from birth preparation to postnatal care. I chose hypnobirthing, which resulted in a wonderful birthing experience.However, even with a positive second experience, I was surprised by the limited postnatal support available. This led me to realise my true calling.

I began to assist new mum friends, and soon realised that my passion was in supporting women, ensuring their wellbeing as new mothers. It was more than just an interest; it became a career path I was eager to follow. I undertook various training sessions and reflected on what I would have liked to know when I started this journey of motherhood. My approach is centred around a simple yet profound belief: 'happy mummy, happy baby.' I am dedicated to supporting mothers to focus on self-care and build a warm, nurturing space for their families.

Having difficulties with my own son’s sleep, I know from the inside how exhausting it is for parents and how strongly it impacts the wellbeing of the whole family when a child does not sleep. This experience inspired me to train as a holistic sleep coach, so I can support other families facing the same challenges.

Today, my work supports women through the major transitions of their lives- from conception and birth into the months and years that follow. Through doula support, holistic sleep guidance, and body–mind practices such as hypnosis and rebozo, I offer calm, continuous care that honours both the woman and the family she is nurturing.